IAA Transportation · Hannover · 15–20 September 2026
Before IAA, we ask the questions. At IAA, we look for evidence. After IAA, we share what we found.
The working thesis
Transport technology is moving fast. Commercial reality moves at a different speed.
At IAA Transportation 2026, TPM is looking beyond launch headlines and polished demos. We want to understand what can actually move from concept into industrialisation, deployment and repeatable commercial use.
Our lens is practical: technology readiness, ownership, interfaces, delivery control and the execution discipline required to close the gap between promise and execution.
Three tracks at IAA
01 · NEW PLAYERS
We are looking at new OEMs, suppliers and startups — and whether faster development, software-first thinking, new vehicle architectures, vertical integration and different business models are beginning to change how the commercial vehicle industry competes.
02 · ELECTRIFICATION & ALTERNATIVE POWERTRAINS
We will look across battery-electric vehicles, charging, electric trailers, hydrogen, fuel cells and hybrid solutions — separating mature applications from technology that is still mainly in demonstration or development.
03 · AUTONOMOUS DRIVING
We are looking at real deployment across ADAS and autonomous commercial vehicles — comparing established players with the startup scene, and controlled demonstrations with systems that can operate safely and repeatedly in real use.
What is real, what is still demo — and what is likely to matter commercially next?
Why TPM is at IAA
TPM Consulting works in demanding automotive and industrial environments where complex development has to move through interfaces, decisions and delivery into real-world execution.
That is why we look beyond the technology itself — at whether ownership is clear, interfaces are controlled and the work can actually be carried through.
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Meet us in Hannover
Are you bringing a new vehicle, powertrain, autonomous system or another relevant technology to Hannover?
Invite Veli-Matti to your stand or book a focused conversation during IAA.
One campaign, three phases
Before IAA
We define the questions and assumptions worth testing before we arrive in Hannover.
At IAA
We compare technology, operating models and delivery readiness with what is actually shown — and what is already working.
After IAA
We turn the observations into three practical insights on new players, alternative powertrains and autonomous driving.
Meeting at IAA, a stand invitation or something we should see?
Send us the details below and Veli-Matti will get back to you personally.
Veli-Matti Ylijääskö
TPM Consulting Oy
VAT: FI32539385
Vennikuja, Rovaniemi, Finland
+358 4578395556
Online billing address 003732539385
veli-matti.ylijaasko@tpm-consulting.fi